These are far more fabulous in person, trust me.
P.S. — I wanted to include images of the other things that caught my eye, the store's selection of tunics and bags by Laura Urbanati. While the line's bright yellows, oranges and pinks show zero subtlety, its super-duper uninformative website is the hallmark of restraint.
After sharing a tasty bite at Downtown Laguna's Zinc Cafe and stocking up on kids' paperbacks at Latitude 33, my friend Audra and I hit up the over-priced but noteworthy Laguna Supply. There, she and I fell in love with many things (this is an uncommonly chic OC spot), but none more than the incredibly soft and lovely cotton scarves by LemLem.
I first heard of the brand when they collaborated with J. Crew's Crew Cuts, a couple of years ago. The buzz was that it was the pet project of model Liya Kebede and that she was making floaty, beachy sun dresses for little girls (her own daughter was a poster child for the line). I was excited for the launch because — as silly as it is to admit that one has a favorite — she's my all-time favorite model, for not just her beauty, but also for her international philanthropy on behalf of mothers and children. (BTW, LemLem goods are hand-woven and embroidered by Ethiopian women, who benefit from the proceeds.)
Alas, when I finally came face to face with the Crew Cuts smocks and tunics, I had to leave them on the shelves; there is no way my little cookie monster is ready for white gauzy material, no matter how chic it is. I, on the other hand, could rock it non-stop. So, I was really excited to see Kebede's line offering grown-up goods, even if it was just scarves and sarongs. Alas, I had to pass on them, as well, because I'm saving up for my Euro excursion and $130+ for a scarf doesn't fit into my budget. (Net-a-Porter has them for somewhat cheaper...not that $78-$120 is cheap). I will, however, be stalking these bad boys once sale time rolls around.
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